INTRODUCTION

The foundation of our creative art lies within traditional photographic art and design, and these time-proven, long established techniques have become the cornerstone for our creative output; infusing within all our designs an emotive element to awaken the senses ―

It is said of our five senses, sight is the most dominant; indeed it is so powerful it often will eclipse the rest. So at Emotivize we believe there is no better way to convey a message than through visual communication. Whether in magazines, TV, through websites, or social media, all of us will from time to time view incredibly powerful images which instill within the core of our essence overwhelming emotions; be it joy, anger, dismay, desire, empathy or even revulsion ― they move us; and they will linger, linger long after we first gazed upon them.

Every brand requires a message to convey its product or service, and for all it will involve engaging the public to sustain and generate new business; for a very successful few, adoring fans. Thus when we think about the most sought after brands, they all share a nexus: the ability to instill feelings of passion within our hearts; for the most powerful and successful, it is like a love affair with the public. But far more complex is the diversity of cultures and lifestyles across the globe, hence for each of us the harmonic we may feel with a particular brand is personal and unique in such a manner where some may feel deep resonance, in others it may only infuse a sense of indifference or even rejection.

For this reason, it is absolutely essential for a brand to define and convey its brand philosophy with great clarity so as to secure its own unique ‘image’ identity. If this is done effectively, over time a deep rooted public perception will be established to such a point regardless of location, or the medium in which they communicate a particular message, there will come to exist a singular perception regardless of the brand’s following.

If one thinks of established super brands such as Cartier, Ferrari, Rolex, Harrods, Apple or even Coca-Cola, all of these share one thing in common: No matter where a person may live or what lifestyle they pursue, for the most part our perception of these brands will be consistent with everyone else, regardless of following or inclusion.

Equally all of these brands share another common thread: they zealously protect and communicate their message through visual feasts to entice the public to become a part of their brand or at the very least sustain their very powerful sense of desirability.

At Emotivize we uphold these brand principles as true and they are at the core of our brand and design philosophy; indeed emotive engagement is our namesake. Thus where visual communication and branding are concerned, we believe nothing is more essential than generating an emotive response and beautiful images captured through creative photography are without any doubt amongst the most powerful.