PHOTOGRAPHY FASHION & JEWELRY

In an age where women are expected to look picture perfect, (impossible in reality) we feel there has been a complete loss of focus on what these images are trying to convey, to the point where most images appearing in the glossies are so re-worked, the women look more like shop-window mannequins than human beings with a soul. Thankfully this completely artificial presentation of people is now been frowned upon and even shunned in certain quarters.

By contrast, we have always believed in post-production retouching as a way to enhance the natural beauty of subject matter. Essential is to exemplify the beauty within any image, and stop short of creating anything which is a departure from reality, unless a client so requests it, or the finished image is specifically intended to convey fantasy.

Above all we play with the subtle nuances of light and shadow and work these carefully so as to enhance every aspect of the final image. Notwithstanding, we always strive to keep a realistic natural looking result, in such a manner the natural beauty and realism is never lost.

This philosophy can of course be applied to inanimate objects as well, and our comprehensive experience with jewellery is no exception. As with people’s bone structure and complexion, a clear understanding of how light interacts with the facets of a gem is critical, yet incredibly difficult to capture within a frozen image.

When we look at gems, it is the beauty of how light dances on the stone’s many facets which ultimately give one its unique soul. Capturing this transient ‘living’ beauty in a single shot is a secret which requires immense skill to ‘freeze’ yet never lose the natural, distinct and breath-taking beauty of its very unique character.

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GALLERY

FASHION & JEWELRY

Graff Diamonds - Book Cover

Graff Diamonds 42Ct Flawless Emerald Cut Ring

Graff Flawless Reviere Necklace - GN4624

The Peninsula Magazine - Advertisement

Sitting Pretty

Graff Diamonds Vivid Yellow Oval Ring GR14784

Graff Diamonds Flawless 38Ct Ascher Ring

mera

Bejanoff Cushion Cut Sapphire Ring - 18714

Maidenform Intimate Apparel

Graff Diamonds Flawless Marquise Ring

Graff Diamonds Flawless Asscher Bracelet GB14181

The Gal in Red

Graff Brilliant Cut Flawless Earrings - GE10467

Reviere Flawless Brilliant Cut Necklace

Bejanoff Spinel & Tourmaline Pendant - 20515

Vivid Yellow Diamond suite

First Carat Half Eternity Ring

Graff Diamonds 38Ct Vivid Yellow Emerald Cut Ring GR15777

Bejanoff 2.8Ct Rose-Cut Diamond Skeleton Eternity Ring

Graff Diamonds 42Ct Flawless Pear Cut Ring

Mousaieff Emerald Cut Ring

Bejanoff Spinel & Tourmaline Rings

Bejanoff Eternity Ring 1012R

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If you would like to know more about our emotive advertising style, please feel free to drop us a line and we shall be delighted to discuss your personal publicity requirements with great interest.

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