PRODUCT INFORMATION HANDBOOK
The key objective for the Triflow Concepts Product Information Handbook was to offer in-depth detail regarding Triflow as a company, its philosophy, key objectives, and of course its products. The book was formatted for retailer use and as a support tool for their potential customers. Following an introduction on Triflow Concepts, the book focused on a comprehensive account of each Triflow model, including specification sheets, key features, and USP’s. At the rear of the handbook one can find comparative charts on how Triflow products compare with each other and competitor models as well as FAQ’s.
DESIGN, LAYOUT & COMPOSITING: Emotivize – BRASSWARE PHOTOGRAPHY: Junction Eleven
The Georg Jensen Hollow-ware Collection catalogue was created to promote an exhibition held at the Georg Jensen flagship store, Bond Street, London. On display were some of Georg Jensen’s most exceptional and extremely rare hollow-ware pieces, some dating back to the early part of the twentieth century. All Georg Jensen Hollow-ware pieces are completely hand crafted out of Sterling Silver, using time-proven silversmithing techniques. Incorporating many individual parts, each with remarkably fine detail, they are carefully assembled into the final masterpiece. It is therefore easy to comprehend why most of these outstanding hollow-ware pieces take many months and hundreds of hours of painstaking work to complete. For example the knife from the Magnolia Cutlery Collection (page 18-19) incorporates thirteen different components in the handle alone.
Equally remarkable are the Art Deco and Organic collections, such as Henning Koppel’s Large Dish on page 12-13, or Kay Fisker’s Art Deco Pitcher, on page 15. These masterpieces are completely hand raised and plannished mostly by using a silversmith’s hammer, which slowly shapes a flat sheet of silver over a wooden mould. This process requires extreme patience and dedication since it cannot be rushed; only after many, many hours is the correct shape finally realized. The surface must then be hand filed and polished using different grades of emery paper, until a mirror finish polish is achieved. The completed article is truly spectacular because even upon very close scrutiny it is near impossible to believe this beautiful objet d’art started out as a single flat sheet of silver, and was completely formed using nothing more than a hammer.
NUVAL LUXURY TIMEPIECES
VERSATILE CARD CATALOGUE
Due to the diversity of watch styles and wide range of product price points, Nuval had a requirement for a catalogue which could be formatted and adapted according to the needs of the many retailers carrying their brands. As a distributor of premium and luxury timepieces, Nuval targets various audiences, and includes conservative, traditional classic watches to ultras-modern sports collections fashioned from very unique materials and finished in vivid color. Hence it was important to create a catalogue affording flexibility to be adapted and tailor-suited according to each retailer’s requirements.
The original concept was designed with a minimalist elegant finish, and included a silk finish with blind embossing of Nuval’s corporate logo on the front. Inside the folder there is a pocket to carry up to 12 card inserts. The individual cards could then be selected according to the collections carried by each retailer, and then distributed onto prospective clients. This means the catalogue has infinite combinations and can be constantly updated as new collections are introduced into the market.
The version shown here is in a digital book format and includes some of the brands on offer.
Originally, there were individual manuals for every product Triflow Concepts produced, but these were vast in number and although more technical, were nebulous in explanation, thus harder to follow or understand by some consumers. Most of these documents were limited to a single page with very few diagrams, and overly technical directions.
Therefore the main purpose for creating a revised Product Instruction Manual, was two-fold:
- Include all product lines in a single small booklet, and
- Create a manual with clear step-by-step – easy-to-understand – instructions on all aspects of each product category.
This universal format superseded all previous instruction manuals for all models in one book, with clearly labelled chapters applicable to the three main product families. Far more practical and with many more illustrations, the new layout offered easy to follow instructions for installation and maintenance issues. The new manual was praised and endorsed by retail distributors who had been clamoring for a more coherent manual.
Being universal, the new manual also had the advantage of doubling as a replacement manual suitable for customers who had lost their instructions and/or could no longer remember what model of brassware they had purchased. With many people now using the internet to download information, the universal manual was also available in a PDF format and can be downloaded and read on screen, or print relevant pages as required.
DESIGN, ILLUSTRATION & COMPOSITING: Emotivize – BRASSWARE PHOTOGRAPHY: Junction Eleven
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