Although studio environments allow for great lighting control, and the opportunity to achieve exceptional photographs, the advent of digital imaging affords the photographer far greater possibilities to create exquisite images and the tools to accomplish this are almost limitless. Yet, regardless of these many wonderful advances, only those photographers who possess natural flair and immense visionary skill with an eagle eye for detail are able to achieve the most beautiful results.
It is hard to believe that just over a couple of decades ago, everything was shot on film, and due to the limited resources, in a sense studio photography was far more complex, because a photographer had to achieve the result on a single sheet of film, albeit often hundreds of frames were shot to achieve this. And although masking could be applied in the later stages of production, none of these techniques could ever achieve the level of accuracy as offered by programs such as Photoshop or Lightroom today.
These days a photographer can ‘assemble a single shot from many taken discarding those elements of a single shot which do not yield the right effect and replace that section with one more closely matching his vision. Indeed, as compared to expensive film, shooting many images costs nothing, hence there is no restricted budget, other than the creator’s time.
But in the end, regardless of the many tools are available to facilitate superb images, it is the photographer’s vision and skill which will ultimately determine the final result. It is what transpires in the post production phase which will determine whether an image is a winner or a flop, so regardless of advances in technology, it is only the true master who is able to create images which take our breath away.
TRIFLOW CONCEPTS – PERRIN & ROWE VICTORIAN BATHROOM TAP
Exquisitely photographed tap by Junction Eleven of Perrin & Rowe Victorian tap. The water and splash were added in later to achieve this wonderfully enticing image, clearly illustrating even the most mundane object can become almost sensual in its appeal when so beautifully lit under the masterful eye of a brilliant photographer.
GRAFF DIAMONDS: “LESOTHO PROMISE NECKLACE”
Magnificent 223 carat necklace with 23 “D” color, flawless gems, cut from the 15th largest diamond ever found. The 603 carat “Lesotho Promise”. On a different note, Mark was completely dismayed when this image was first presented since clearly the stylist was clueless and ruined the perfect lines of this gorgeous flowing gown by literally rolling the sleeves! Thankfully through the miracle of post production the elegance was beautifully restored.
GRAFF DIAMONDS – FLAWLESS BRILLIANTS NECKLACE WITH MATCHING RING AND EARRINGS
The cut-out mask of this image required many hours of careful selection, since a back-lit effect was desired for the model’s hair. The original jewels had to be removed and the grey background replaced with the green one. This ‘transitional’ advertising campaign ran for eight months and lead the way for Graff Diamond’s new look ― a complete departure from the mono-chromatic green campaign which had run unchanged for ten years.
GRAFF DIAMONDS – VIVID YELLOW & WHITE DIAMONDS SUITE
Elegant, classic film-noir style image complemented and enhanced by the outstanding fancy yellow and white diamonds jewellery. As with other images in this series, the background was masked out and replaced with an out of focus shot with lens flare (spangles) pentagons. The dominant green hues were chosen reminiscent of the previous Graff monochromatic green campaign. This campaign led the way to full color advertising as seen in Graff advertising today. The beautiful chiffon dress was re-positioned to add height and elegance, yet the semi-transparent properties of the chiffon can still be seen from the spangles shinning through the delicate fabric.
GRAFF DIAMONDS – FLAWLESS 28 CT ASSCHER CUT DIAMOND RING
This image was the second one created during the transitional advertising campaign. The flawless 28 ct Asscher center stone is beautifully complemented by two flawless trilliants set on the ring shoulders. This particular composition was a favorite with Graff management, and has been replicated various times during the course of Graff’s history, becoming an iconic representation for this world renowned jewelry brand.
GRAFF DIAMONDS – 100 CT BRILLIANT DIAMOND SOLITAIRE RING
Public relations image of 100 carat diamond gem set into solitaire ring. This image was used to promote the astonishing stones Graff is able to supply its very discerning patrons. The hands of the original image were painstakingly reworked to produce a far more graceful and elegant result.
TRIFLOW CONCEPTS – QUADRO MODEL 837
One of various images used to promote Triflow’s ground breaking Quadro water filtration system; a water purifying device capable of delivering instant purified cold or boiling water through a dedicated waterway in a monobloc tap – the first of its kind. Triflow Concepts is the original, patented inventor of the three way water filtration system which was conceived as an excellent sustainable alternative to bottled water.
PERRIN & ROWE MONOBLOC BATHROOM TAP WITH INTEGRATED WATER FILTRATION SYSTEM
Fine example of a beautifully lit product. The almost molten metal feel about this image is visually stunning. Part of the revised advertising campaign from this famous and well established brassware manufacturer.
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